Category Archives: Uncategorized


Why Topic Optimization is the New Face of SEO

14

Jul 2016

Why Topic Optimization is the New Face of SEO

For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as time has passed, search algorithms have become more complex and search behavior has changed dramatically. This has given rise to a dramatic shift in how the SEO community is talking about content creation. The latest buzzword is “topical authority,” and without question, it’s the new...

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