Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps in February of this year, Google Maps limited users’ offline capabilities to features like zooming and panning. Now, as long as users have previously downloaded a map for a certain area, they can access a full array of features offline. Analysts expect the...
Facebook has long held sway as the king of social media platforms. The site has evolved continually since its inception, and now it’s transforming again. According to industry observers, “the company appears to be taking direct aim at local search companies like Yelp and Google.” Indeed, its new offering looks and feels very much like the two aforementioned platforms. Dubbed “Facebook Services,” it includes local...