Category Archives: SEO


Google Photo Insights: More Photos = More Clicks

24

Jun 2017

Google Photo Insights: More Photos = More Clicks

If you have a Google My Business account (which you should), I’m sure you’ve noticed Google’s not-so-subtle attempts at getting you to add more photos. The search giant even has gone to the point of saying “post more to stay ahead,” and “businesses with recent photos typically receive more clicks to their websites.” More clicks? Yes please! Okay Google, we’re intrigued. Keep reading to learn...

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Does Your Site Need a Digital Detox?

27

May 2015

Does Your Site Need a Digital Detox?

Sites in need of a digital detox usually have been seduced by quantity over quality with regard to backlinks. Backlinks, or inbound links, are links to your site from others. Google and other engines have long used them as a factor in their ranking algorithms. To search engines, links are endorsements — they help gauge how popular, authoritative, and respected a site is. To trick...

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Cheap Backlinks: Too Good to be True?

29

Apr 2015

Cheap Backlinks: Too Good to be True?

It’s often been said that there’s no such thing as bad publicity. While this adage might be true in some situations, it’s absolutely false when it comes to cheap backlinks. A quick explanation for the uninitiated – when a website that’s relevant to yours creates a link to a page on your site, then Google potentially will see this as a ranking signal. If other...

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Are You Ready for the Mobile SEO-Pocalypse on April 21st?

15

Apr 2015

Are You Ready for the Mobile SEO-Pocalypse on April 21st?

In February, Google announced an imminent update to its mobile search algorithm that will emphasize mobile-usability and app indexing more heavily as ranking signals. The April 21st update could devastate the search rankings of sites incompatible with mobile, including those of home service companies. The update’s potential consequences are so grave for some sites that many in the SEO industry have begun referring to it...

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Why Keyword Rankings aren’t the Most Important Factor for Your Web Presence

23

Feb 2015

Why Keyword Rankings aren’t the Most Important Factor for Your Web Presence

There’s a dirty trick that’s often used by unscrupulous operators in the search engine optimization (SEO) world. This underhanded tactic is as insidiously simple as it is misleading — and believe it or not, it involves making you rank at the top of Google’s search results. Time and time again, you’ve heard that being number one in Google’s rankings can make or break a business....

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