Category Archives: blog


Google Sidebar Ads Are Gone: What this Means for Your Internet Marketing Campaigns

23

Feb 2016

Google Sidebar Ads Are Gone: What this Means for Your Internet Marketing Campaigns

Google has recently confirmed that it’s rolling out the removal of sidebar ads from the right side of its desktop/tablet search results. This comes as absolutely no surprise to longtime industry observers, because the new layout has been in testing for a while. From Google’s perspective, it makes sense as a move to protect the company’s core business — the ad revenue it generates from...

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Is Your Business’ Social Media Suffering from “Seatbelt Syndrome?”

19

Feb 2016

Is Your Business’ Social Media Suffering from “Seatbelt Syndrome?”

Social media is a powerful marketing channel, but social media platforms are only effective when used correctly – or at all, really. In many cases, local home services businesses will set up social media accounts only to leave them unused for weeks, months, or even years at a time. Or perhaps even worse, they turn to overly automated, low-quality solutions. This is what’s known as...

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Facebook is Set to Become a Local Search Juggernaut in 2016 (and Why You Should Care!)

12

Feb 2016

Facebook is Set to Become a Local Search Juggernaut in 2016 (and Why You Should Care!)

Facebook has long held sway as the king of social media platforms. The site has evolved continually since its inception, and now it’s transforming again. According to industry observers, “the company appears to be taking direct aim at local search companies like Yelp and Google.” Indeed, its new offering looks and feels very much like the two aforementioned platforms. Dubbed “Facebook Services,” it includes local...

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Online Reviews: Why They Matter for Your Home Service Business

05

Feb 2016

Online Reviews: Why They Matter for Your Home Service Business

Imagine investing in a long-term SEO strategy and watching your HVAC business’s name rise higher and higher in Google’s rankings. Now put yourself in the shoes of a prospective customer. You search for a local HVAC company, and you notice the business that pops up at the top of the list. At the same time the search results appear, you see a summary of online...

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There Are No Silver Bullets in Digital Marketing

13

Oct 2015

There Are No Silver Bullets in Digital Marketing

When it comes to Internet Marketing, there’s simply no such thing as a “one-size-fits-all” solution. The Web is a living laboratory — a constantly evolving, ever-changing landscape that requires significant trial and error to figure out what works for any given moment or market. In fact, some tactics that promise big returns for little commitment and a short turnaround can actually damage your efforts in...

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Does Your Site Need a Digital Detox?

27

May 2015

Does Your Site Need a Digital Detox?

Sites in need of a digital detox usually have been seduced by quantity over quality with regard to backlinks. Backlinks, or inbound links, are links to your site from others. Google and other engines have long used them as a factor in their ranking algorithms. To search engines, links are endorsements — they help gauge how popular, authoritative, and respected a site is. To trick...

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Cheap Backlinks: Too Good to be True?

29

Apr 2015

Cheap Backlinks: Too Good to be True?

It’s often been said that there’s no such thing as bad publicity. While this adage might be true in some situations, it’s absolutely false when it comes to cheap backlinks. A quick explanation for the uninitiated – when a website that’s relevant to yours creates a link to a page on your site, then Google potentially will see this as a ranking signal. If other...

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How HVAC Dealers Can Target Baby Boomers

23

Apr 2015

How HVAC Dealers Can Target Baby Boomers

Baby Boomers are a major demographic to which every savvy business owner should be paying close attention. They are some of the biggest buyers of new technology, and stand to inherit as much as $20 trillion during the next 20 years. If you’re looking to grow your HVAC business, marketing to Baby Boomers is essential. See Them as They See Themselves Baby Boomers may be...

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Investing in Internet Marketing: A Brief Guide

19

Apr 2015

Investing in Internet Marketing: A Brief Guide

Times have changed, and Internet marketing is now at the forefront of all modern marketing strategies. But many companies in the home services industry are struggling to adjust to this new paradigm. Yellow Pages listings and other old-school marketing tactics have given way to more efficient, measurable strategies. Paid search advertising, search engine optimization, social media marketing, and content marketing represent just a few of...

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Are You Ready for the Mobile SEO-Pocalypse on April 21st?

15

Apr 2015

Are You Ready for the Mobile SEO-Pocalypse on April 21st?

In February, Google announced an imminent update to its mobile search algorithm that will emphasize mobile-usability and app indexing more heavily as ranking signals. The April 21st update could devastate the search rankings of sites incompatible with mobile, including those of home service companies. The update’s potential consequences are so grave for some sites that many in the SEO industry have begun referring to it...

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