Category Archives: blog


Is Social Media Getting Results for Your Local Business?

15

Jun 2016

Is Social Media Getting Results for Your Local Business?

At this point, every SMB owner has heard that their business needs a social media presence. You’ve probably been told again and again that you “need to be on Facebook” or your business “has to have Twitter.” However, very few business owners know what they should expect from these platforms in terms of results. Often, they’ll tell us, “Social media is just a message board...

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Why Position One on Google Doesn’t Matter as Much as You Think

06

May 2016

Why Position One on Google Doesn’t Matter as Much as You Think

Few benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SERPs). But while these placements in paid and organic search hold extreme importance in advertisers’ minds, they don’t always deliver. In fact, given recent developments in organic and paid search, there are some compelling reasons to reconsider your online marketing priorities. Search behaviors are...

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4 Benefits of Targeted Landing Pages for Your Home Services Business

28

Apr 2016

4 Benefits of Targeted Landing Pages for Your Home Services Business

Are all of your customers being funneled onto the same landing page? Do you offer multiple services and products? If you answered yes to both of these questions, then you need to consider building targeted landing pages. For home service businesses, creating a positive landing page experience is crucial for new customer acquisition. The use of properly designed landing pages can increase the effectiveness of...

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Facebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local Business

22

Apr 2016

Facebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local Business

Yelp and Angie’s List once dominated the local services space. That’s starting to change, however, as Facebook, Amazon, and Google Home Services have all made recent moves to compete with these long-time dominant players. Here’s what you need to know about how these emerging competing services could affect your local business. How Facebook, Amazon, and Google are Entering the Local Services Arena In July 2015,...

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The Impact of Google’s New Paid Search Layout on Organic Search

15

Apr 2016

The Impact of Google’s New Paid Search Layout on Organic Search

As we reported in mid-February, Google shook things up in the paid search world when it announced the removal of sidebar ads. Instead of ad placement taking a three-tiered approach (i.e. three ad slots at the top, a row of ads along the side, and three at the bottom), the new pages have four ad slots at the top and three at the bottom. Google...

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How to get Your Plumbing Business Found in a Voice-Related Search

08

Apr 2016

How to get Your Plumbing Business Found in a Voice-Related Search

Between Siri, Google Now, Cortana, and Alexa, you’re never far away from a helpful voice willing to open a map to or tell you whether that mole looks normal. Of course, voice recognition goes way beyond your ramblings to Siri. People use it to Shazam music, dictate emails instead of typing them, and make commands in apps. Perhaps most importantly for local businesses, voice-related search...

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Google Adwords Call-Only Campaigns: A Primer for Local Businesses

31

Mar 2016

Google Adwords Call-Only Campaigns: A Primer for Local Businesses

In February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business description and call-button directly in the search results. We knew right away that the implications of these campaigns were enormous for local HVAC and home services businesses, and we’ve been testing and refining our strategies with them ever since. And as our level of sophistication with...

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Google Maps Are Even Better for Local SEO in 2016

07

Mar 2016

Google Maps Are Even Better for Local SEO in 2016

Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps in February of this year, Google Maps limited users’ offline capabilities to features like zooming and panning. Now, as long as users have previously downloaded a map for a certain area, they can access a full array of features offline. Analysts expect the...

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Our Reaction to Facebook’s New “Reactions”

25

Feb 2016

Our Reaction to Facebook’s New “Reactions”

This morning, Facebook dove deep into our emotions with the release of the platform’s new feature, “Reactions” — an emotive evolution of the “like” button we all know and love. Instead of the one-dimensional engagement of clicking “like” on a post no matter how it makes you feel, you’ll now have the option of telling everyone how you really feel by choosing from 6 different...

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