Category Archives: blog


Last Week in Digital Marketing: Google and Facebook Continue Overhauls to Improve Ads and User Experience

13

Aug 2018

Last Week in Digital Marketing: Google and Facebook Continue Overhauls to Improve Ads and User Experience

Google and Facebook are unrelenting in their pursuit of policy and interface redesigns in light of increased government scrutiny and heightened public expectations. Updates and reports from the past week highlight the move toward greater transparency and better outcomes for businesses and users. Google Increases the Real Estate for Responsive Search Ads Google announced last week that it will extend ad space for responsive search...

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Last Week in Digital Marketing: Changes for Google, Twitter, Facebook, Bing, and Angie’s List

06

Aug 2018

Last Week in Digital Marketing: Changes for Google, Twitter, Facebook, Bing, and Angie’s List

Last week we saw changes across a variety of platforms. Read on to keep up with the latest news and features in the digital marketing landscape! Angie’s List Gets Sued for Alleged False Advertising Angie’s List is under fire from San Francisco District Attorney George Gascon, who is suing the website for misleading users regarding its background checking-process. Angie’s List helps homeowners hire plumbers, electricians,...

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Why Online Reputation Management is Important for Your Business

01

Aug 2018

Why Online Reputation Management is Important for Your Business

Historically, reputation management happened in small bits and pieces. A customer would tell their friends and family about an experience, using word-of-mouth promotion to recommend a place or deter people from going there. Today, this happens on a massive scale. One review on sites like Yelp or Google can reach hundreds — if not thousands — of people and convince them to buy or avoid...

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Last Week in Digital Marketing: New Developments in Voice, Image & Local Search

30

Jul 2018

Last Week in Digital Marketing: New Developments in Voice, Image & Local Search

There were several new developments across the search engine landscape last week. These include aesthetic changes, how search engines acquire and match data, and even how to go about submitting a webpage to Google Index. Amazon’s Alexa Now Uses Yext to Acquire Local Business Data This past week, Amazon changed the way Alexa acquires local business data. Previously, this data came indirectly from Yelp, but...

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The Latest Matchup: Facebook’s Reviews and Recommendations

26

Jul 2018

The Latest Matchup: Facebook’s Reviews and Recommendations

You may remember a previous blog we published about the emergence of Facebook’s recommendations feature. It was a total game-changer for local marketing at the time, and now we’re seeing something new. Recently, we’ve noticed these recommendations being featured on our business pages. Read on to learn what this could mean for your business. Recommendations Showcased On Business Profiles So where are these recommendations found?...

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Last Week in Digital Marketing: Security, Transparency and Secrets Revealed

23

Jul 2018

Last Week in Digital Marketing: Security, Transparency and Secrets Revealed

Google and Facebook have both made big steps in improving their transparency this past week. While Facebook is trying to recover from an onslaught of negative press, Google is simply trying to avoid a similar fate and stay on Americans’ collective good side. Read on to learn how this new information could be beneficial to your digital marketing strategy. Google Discloses New Information About Its...

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4 Common Paid Search Errors that Your Agency Could be Making

11

Jul 2018

4 Common Paid Search Errors that Your Agency Could be Making

Do you trust your marketing agency to optimize your paid search efforts? If you’re not careful, they could spend your money on low-quality traffic that doesn’t drive results. Your budget isn’t unlimited, and you want to drive as many sales and leads as you can with what you have. Check your account for these four money-wasting errors in your paid search campaign. Not Building Negative...

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Introducing Remarketing Lists for Search Ads

26

Jul 2017

Introducing Remarketing Lists for Search Ads

As Google continues to evolve and introduces new ways to market, now seems like a good opportunity to give everyone a brief introduction to one of Google’s newest paid search offerings. They’re called “Remarketing Lists for Search Ads” (or “RLSA” for short), and these lists will dramatically change the efficacy of your Google AdWords campaigns. How do Remarketing Lists for Search Ads Work? RLSA lets...

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Google Photo Insights: More Photos = More Clicks

24

Jun 2017

Google Photo Insights: More Photos = More Clicks

If you have a Google My Business account (which you should), I’m sure you’ve noticed Google’s not-so-subtle attempts at getting you to add more photos. The search giant even has gone to the point of saying “post more to stay ahead,” and “businesses with recent photos typically receive more clicks to their websites.” More clicks? Yes please! Okay Google, we’re intrigued. Keep reading to learn...

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Directory Listings Scam Calls and Google Imposters: How to Identify Them & What to Do

08

Jun 2017

Directory Listings Scam Calls and Google Imposters: How to Identify Them & What to Do

In recent months, we’ve been hearing reports that our clients are experiencing an uptick in scammy robocalls from “Google.” Our clients often call us confused about why their listing is being shut down or unlisted. These calls are not real! If a caller claims to have a special relationship with Google or even claims to work for Google, watch out. You are, more than likely,...

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