LeadBuilder® Releases Powerful New v10 Home Services Online Marketing and Lead-gen Program
28 Sep 2016
Today, we’re proud to announce the nationwide release of LeadBuilder® v10, the latest update of the internet marketing and lead-gen package for home services clients, including HVAC, plumbing, roofing, and electrical companies.
Contractor Lead-gen & Marketing Done Right
LeadBuilder® is a premier Home Services online marketing and lead-gen program that boasts big returns on ad spend (ROAS) by “doing it right” and focusing on local consumer search behavior. Starting with a professionally designed, mobile-responsive website, LeadBuilder® leverages a combination of paid search, local SEO, social media, dynamic content, and inbound marketing to achieve maximum online performance.
As a robust, holistic internet marketing program, it’s designed to ensure visibility and the industry’s lowest cost per lead through all major digital marketing channels.
Overview of Changes to LeadBuilder®
Although LeadBuilder® already is a proven high-performing digital product, we’re constantly seeking to get more for our clients’ ad dollars. As such, these are the most significant tweaks and upgrades from version 9:
- More emphasis on mobile
- Increased focus on local SEO and reviews
- Augmented paid social advertising and cross-channel retargeting
- Addition of conversion marketing products
- Realignment of off-page SEO deliverables
- More robust reporting through our proprietary Business Center reporting platform
- New add-ons to further customize LeadBuilder® internet marketing campaigns
New to Version 10
The new version of LeadBuilder® comes with a host of improvements, informed by current digital trends, for an even more effective turn-key marketing approach. Among its many new features, v10 places more emphasis on mobile search and apps as well as local SEO and reviews.
These elements are crucial in the home services business, where geography and local search results heavily influence consumers’ decisions. LeadBuilder® v10 also offers clients improved visibility into where their marketing money goes with the new Business Center reporting capabilities. The list of new, versatile addons includes:
- Enhanced mobile ad syndication and Youtube pre-roll ads
- Accelerated social media advertising solutions
- Conversion marketing and cross-channel retargeting options
- Custom web video content (with studio-recorded voiceovers)
- ActiveResponse online reputation monitoring and management
- Review management solutions including ReputationBuilder, ReviewBuzz and Podium
- Mobile applications
Capturing High-Intent Leads
The driving principle behind LeadBuilder® v10 is that, in the HVAC and home services market, a company’s marketing mix must cover all the major digital marketing disciplines. Through conversion marketing and cross-channel retargeting, LeadBuilder® capitalizes on search to capture the prospects with the highest intent.
This holistic approach to lead-gen creates a large number of high-quality leads to help residential contractors grow their businesses. As a result, LeadBuilder® offers the lowest cost per lead and the best return on ad spend (ROAS) of any provider in the industry.
Are you ready to take your home services business’ online marketing presence to a higher level? Call 800-595-9000 or set up a free consultation online to learn more about LeadBuilder v10.
Brantley Smith is the Vice President of Digital Marketing and Product Innovation at Mediagistic. He is a big picture sort of guy. If you want to know what the future is bringing, he’s a good guy to talk to. His entrepreneurial DNA led him to start up four tech companies before age thirty-five, one of which he navigated through its merger and acquisition by publicly traded Online Outpost Licensing Corporation. Connect with him on Linkedin.