Category Archives: blog
Yesterday, I was surfing around in my social media feeds, engaged in my normal end-of-day routine of checking in with friends and liking random cat photos. And lo and behold, I suddenly came across a brand-new feature on Facebook. Right away, I recognized that it’s going to be very important for local businesses. It’s called “Facebook recommendations,” and it’s clearly going to be a game-changer...
Today, we’re proud to announce the nationwide release of LeadBuilder® v10, the latest update of the internet marketing and lead-gen package for home services clients, including HVAC, plumbing, roofing, and electrical companies. Contractor Lead-gen & Marketing Done Right LeadBuilder® is a premier Home Services online marketing and lead-gen program that boasts big returns on ad spend (ROAS) by “doing it right” and focusing on local...
Twitter is a powerful marketing tool, with 313 million active monthly users and a billion unique monthly visits to sites that feature embedded tweets. You can use Twitter to find new customers, strengthen your brand voice, and engage with your audience. But there are also many missteps that you can make when trying to market your local business on Twitter. Make sure you’re avoiding these...
Social media is an important tool, but in our experience, many SMBs don’t fully understand how to harness this channel. When businesses realize the amount of work and time necessary to make these platforms yield results, they often lose enthusiasm. Social media efforts go silent, and all of that time is wasted. Unfortunately, social media marketing doesn’t usually reach its full potential immediately, and sometimes...
Whether you noticed or not, Google has changed the game when it comes to local search. Recently, the search giant began incorporating paid ads into its Google Maps offering, a move that increases paid real estate substantially. Industry observers anticipate the move will have its greatest impact on brick-and-mortar establishments, and Google has described the ads as being no less than “the next generation” of...
At this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here we are again to reiterate that very concept. So it bears repeating that change in this industry is constant, and without some vigilance, you’re going to get left behind. To this end, there were a number of major changes that happened toward the...
Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting every other muscle in his legs. After months of training, he has stronger quads, but the amount of weight he can squat only increases marginally. Why? Because improving overall strength means also training the other muscles of the leg to support the work the...
For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as time has passed, search algorithms have become more complex and search behavior has changed dramatically. This has given rise to a dramatic shift in how the SEO community is talking about content creation. The latest buzzword is “topical authority,” and without question, it’s the new...
UPDATED 6/27: One of our eagle-eyed digital strategists recently pointed out that the branding on the landing page seems to suggest that this product is now being called either “posts with Google” or “Your Podium on Google.” See for yourself on the new Google Podium landing page.
In today’s saturated online environment, it’s more crucial than ever to reach your customers and develop meaningful relationships with them. And as a local home service business, you’re focused on attracting local customers specifically from your service area who often are reaching out in a time of need. At first glance, then, content marketing may seem like an approach that requires too much lead time...