In February, Google announced an imminent update to its mobile search algorithm that will emphasize mobile-usability and app indexing more heavily as ranking signals. The April 21st update could devastate the search rankings of sites incompatible with mobile, including those of home service companies. The update’s potential consequences are so grave for some sites that many in the SEO industry have begun referring to it...
There’s a dirty trick that’s often used by unscrupulous operators in the search engine optimization (SEO) world. This underhanded tactic is as insidiously simple as it is misleading — and believe it or not, it involves making you rank at the top of Google’s search results. Time and time again, you’ve heard that being number one in Google’s rankings can make or break a business....