Once again, we saw changes coming from Facebook and Google this past week. Keeping up with these changes will help keep your digital marketing campaigns performing efficiently and effectively. Images and Videos Will Now be Covered in Facebook’s Fact-Checking As you probably know, Facebook’s recent strides towards transparency and authenticity have also included fact-checking content being published to the platform. However, until now, this fact-checking...
Facebook saw a huge drop in app usage over the past several months and is trying to recover and appeal to advertisers. Meanwhile, Twitter attempts to combat the vast amount of fake and malicious accounts roaming the site. Facebook Introduces Flight Ads After taking away several targeting features in Ads Manager last month (such as “homeowners” targeting), Facebook decided to grace businesses with a new...
From the days when print media ruled supreme to today when online marketing is the core for most locally based businesses, the only constant in effective marketing is change. Most businesses know that they must focus on both social media marketing and content marketing to stay ahead of the competition. But what are they and how do they work together? Social Media Marketing and Content...
Last Week in Digital Marketing: Instagram Announces Tools for Transparency and Google Continues to Make Changes
As we all know, Google is constantly evolving and trying to improve their products and services. This past week, they’ve been up to more of the same with the new version of Google My Business API and more. Instagram is also in the news with the announcement that they will introduce new account transparency tools next month. New ‘Veteran-Led’ Attribute Now Available for Google My...
Last Week in Digital Marketing: Google Explains Its Crawling Methods and Facebook Tries to Keep Up with Instagram and Snapchat
Google has been more open to sharing information about how it operates with the public — lately, analysts from the company have talked about the various algorithms it uses to rank websites. In the social media realm, Facebook suffered a discouraging second quarter and is experiencing a drop in ad spends. Google Confirms Crawling Popular Web Pages More Often Last week, Google Senior Webmaster Trends...
There have been some interesting stories emerging this month involving search features and rankings, data privacy, Amazon’s advertising business, and some new requirements from Facebook. Some of these recent developments will have, or have already had, a substantial impact. Discussions of U.S. Data Privacy Legislation Finally Begin The current administration has condemned the European Union’s GDPR legislation as being prohibitive to trade. The legislation is...
You’ve worked hard to build your business. You made customer service excellence and positive word of mouth hallmarks upon which to build your customer base. However, you’re not seeing the level of growth you expected. There’s much ado about social media and online marketing, and you’re ready to dive in, but where do you begin? Perhaps you already have social media pages and a website....
Last Week in Digital Marketing: Google and Facebook Continue Overhauls to Improve Ads and User Experience
Google and Facebook are unrelenting in their pursuit of policy and interface redesigns in light of increased government scrutiny and heightened public expectations. Updates and reports from the past week highlight the move toward greater transparency and better outcomes for businesses and users. Google Increases the Real Estate for Responsive Search Ads Google announced last week that it will extend ad space for responsive search...
Last week we saw changes across a variety of platforms. Read on to keep up with the latest news and features in the digital marketing landscape! Angie’s List Gets Sued for Alleged False Advertising Angie’s List is under fire from San Francisco District Attorney George Gascon, who is suing the website for misleading users regarding its background checking-process. Angie’s List helps homeowners hire plumbers, electricians,...
Historically, reputation management happened in small bits and pieces. A customer would tell their friends and family about an experience, using word-of-mouth promotion to recommend a place or deter people from going there. Today, this happens on a massive scale. One review on sites like Yelp or Google can reach hundreds — if not thousands — of people and convince them to buy or avoid...