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Last Week in Digital Marketing: Facebook Makes Headlines

19

Dec 2018

Last Week in Digital Marketing: Facebook Makes Headlines

Last week, Facebook was the topic of discussion in many headlines. The company is releasing more advertising options that could have the potential to compete with Google Ads. Facebook Bug Reveals Photos Facebook announced on Friday that a bug in the social network let third-party app developers see photos that users may not have shared publicly. This encompasses photos from as many as 6.8 million...

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Last Week in Digital Marketing: Big News from Reddit While Google and DuckDuckGo Face Off

11

Dec 2018

Last Week in Digital Marketing: Big News from Reddit While Google and DuckDuckGo Face Off

This past week has been relatively slow for digital marketing stories in the news. However, there are still a few headlines drawing attention. Reddit reports substantial growth, Facebook is testing a new feedback option, and Google rebukes a study from DuckDuckGo. Reddit Hits 1.4 Billion Views per Month According to Reddit’s 2018 Year in Review, videos on their site received 1.4 billion views per month....

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Last Week in Digital Marketing: Companies Kick Off the Holiday Sales Season and Google Announces an Exciting Partnership

03

Dec 2018

Last Week in Digital Marketing: Companies Kick Off the Holiday Sales Season and Google Announces an Exciting Partnership

November and December together create a huge spend season, and this year started off strong during the Thanksgiving weekend. With a little more than three weeks until Christmas, there are several steps your small business can take to make the most of digital marketing tools, from advertising on social media to producing engaging videos for your customers. Retailers Roll Out the Big Bucks on Facebook...

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Last Week in Digital Marketing: Ever Expanding Options for Advertisers

27

Nov 2018

Last Week in Digital Marketing: Ever Expanding Options for Advertisers

As time goes on, there are always more and more options for advertisers. Google continues to add new ways for businesses to advertise, while Bing has added more options in its expanded text ads. YouTube is combining multiple ads to improve the viewer experience and Instagram is trying to limit inauthentic activity by using machine learning. An Update to Bing’s Expanded Text Ads Advertisers using...

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Last Week in Digital Marketing: Google Releases New Messaging Option and Researchers Take Note of Video Trends

19

Nov 2018

Last Week in Digital Marketing: Google Releases New Messaging Option and Researchers Take Note of Video Trends

As usual, another week means another set of changes from Google and Facebook. Read on to check out the latest happenings. Google Creates New Messaging Option in Google Maps Last year, Google gave users the ability to send texts to businesses using SMS. Now, users can send messages through Google Maps, rather than via text. To start a conversation with a business, click the Message...

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Last Week in Digital Marketing: Notable Changes in SEO and Paid Advertising

12

Nov 2018

Last Week in Digital Marketing: Notable Changes in SEO and Paid Advertising

Google is widely known for constantly updating algorithms, but recently it has been under some scrutiny for these changes. Meanwhile, LinkedIn and Instagram have been working to improve their advertising platforms. Recent Google Updates Have Ruffled Some Feathers Over the past few weeks, there have been reports of significant fluctuations in Google’s keyword rankings and search engine results. Interestingly, the complaints don’t seem to be...

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Last Week in Digital Marketing: Google Cracks Down on Bots While Changes for Twitter are on the Horizon

05

Nov 2018

Last Week in Digital Marketing: Google Cracks Down on Bots While Changes for Twitter are on the Horizon

As usual, Google is bringing about more changes in efforts to improve. Meanwhile, Twitter chooses to try out bringing back a feature from its past. Twitter Releases November Calendar of Events Twitter likes to help out the small businesses and large corporations that advertise on their platform. That’s why they created a calendar of events for November that lists significant tweet days, such as the...

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Last Week in Digital Marketing: Improving User Experiences

29

Oct 2018

Last Week in Digital Marketing: Improving User Experiences

In digital marketing, companies are always looking for new and innovative ways to improve the user experience. Google, Facebook, and LinkedIn are names you hear a lot of in regards to these attempts and they’re once again in the spotlight. Google Lens is Currently Live in the U.S. Google Lens is a new function that allows users to get more information on images that interest...

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Last Week in Digital Marketing: Facebook Puts More Restrictions on Advertisers (And Releases a Cool New Feature)

22

Oct 2018

Last Week in Digital Marketing: Facebook Puts More Restrictions on Advertisers (And Releases a Cool New Feature)

With the election season and holiday season quickly approaching, advertisers are coming out in swarms on Facebook. In response, Facebook is cracking down on ads with sensational language and creating stricter branded content policies. Facebook Updates Branded Content Policies Over the past several months, Facebook has been focusing on helping its users understand more about how the company operates and how business pages advertise. In...

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online curation media concept. electronic newspaper. young woman holding laptop PC and various news images. abstract mixed media.

15

Oct 2018

Last Week in Digital Marketing: Changes in Online Data Collection and Usage

Concern over user privacy has been growing steadily for some time now and will probably continue to do so. Search engines like Google and Bing, as well as other entities across the web, are addressing these concerns by changing the way data is collected and used. However, these companies are also trying to balance the rights of users with the needs of advertisers. Google Plans...

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