Last Week in Digital Marketing: Google Releases New Messaging Option and Researchers Take Note of Video Trends
As usual, another week means another set of changes from Google and Facebook. Read on to check out the latest happenings. Google Creates New Messaging Option in Google Maps Last year, Google gave users the ability to send texts to businesses using SMS. Now, users can send messages through Google Maps, rather than via text. To start a conversation with a business, click the Message...
Google is widely known for constantly updating algorithms, but recently it has been under some scrutiny for these changes. Meanwhile, LinkedIn and Instagram have been working to improve their advertising platforms. Recent Google Updates Have Ruffled Some Feathers Over the past few weeks, there have been reports of significant fluctuations in Google’s keyword rankings and search engine results. Interestingly, the complaints don’t seem to be...
Last Week in Digital Marketing: Google Cracks Down on Bots While Changes for Twitter are on the Horizon
As usual, Google is bringing about more changes in efforts to improve. Meanwhile, Twitter chooses to try out bringing back a feature from its past. Twitter Releases November Calendar of Events Twitter likes to help out the small businesses and large corporations that advertise on their platform. That’s why they created a calendar of events for November that lists significant tweet days, such as the...
In digital marketing, companies are always looking for new and innovative ways to improve the user experience. Google, Facebook, and LinkedIn are names you hear a lot of in regards to these attempts and they’re once again in the spotlight. Google Lens is Currently Live in the U.S. Google Lens is a new function that allows users to get more information on images that interest...
Last Week in Digital Marketing: Facebook Puts More Restrictions on Advertisers (And Releases a Cool New Feature)
With the election season and holiday season quickly approaching, advertisers are coming out in swarms on Facebook. In response, Facebook is cracking down on ads with sensational language and creating stricter branded content policies. Facebook Updates Branded Content Policies Over the past several months, Facebook has been focusing on helping its users understand more about how the company operates and how business pages advertise. In...
Concern over user privacy has been growing steadily for some time now and will probably continue to do so. Search engines like Google and Bing, as well as other entities across the web, are addressing these concerns by changing the way data is collected and used. However, these companies are also trying to balance the rights of users with the needs of advertisers. Google Plans...
In the weeks following the Facebook data breach, the multi-billion dollar company has been scrambling to get some positive media coverage by releasing press about Facebook Stories ads and more job listing options. Google continues to stay at the top of its game by introducing a new domain name extension and making upgrades to Google Maps. Precautions to Take After the Facebook Data Breach On...
Think about how many times you use Google each day: to read the news; to search for the nearest gas station; to find answers to your unrelenting questions, such as “Do penguins have knees?” (the answer is yes, you just can’t see them under all those feathers). It’s amazing how big of an impact Google has on our lives, and it’s only 20 years old....
Last Week in Digital Marketing: Trends in Online Transactions Plus Updates for Google Ads and Echo Devices
When it comes to the landscape of digital marketing, things are constantly changing, including trends in online transactions. As always, Google is in the news as it continues to add new functions to enhance their user experience. Amazon, another company whose name we see quite often in the headlines, is now adding image search for their Echo devices. Google Ads Update: Enable Call Reporting at...
It’s the last quarter of the calendar year; how will you cross the 2018 finish line in terms of reputation management? Strictly speaking in terms of Google Reviews: should you respond to them, whether or not they are positive or negative? You and your staff should take the time to sit down and create a game plan for how to deal with reviews. That’s the...