Blog


Introducing Remarketing Lists for Search Ads

26

Jul 2017

Introducing Remarketing Lists for Search Ads

As Google continues to evolve and introduces new ways to market, now seems like a good opportunity to give everyone a brief introduction to one of Google’s newest paid search offerings. They’re called “Remarketing Lists for Search Ads” (or “RLSA” for short), and these lists will dramatically change the efficacy of your Google AdWords campaigns. How do Remarketing Lists for Search Ads Work? RLSA lets...

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Google Photo Insights: More Photos = More Clicks

24

Jun 2017

Google Photo Insights: More Photos = More Clicks

If you have a Google My Business account (which you should), I’m sure you’ve noticed Google’s not-so-subtle attempts at getting you to add more photos. The search giant even has gone to the point of saying “post more to stay ahead,” and “businesses with recent photos typically receive more clicks to their websites.” More clicks? Yes please! Okay Google, we’re intrigued. Keep reading to learn...

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Directory Listings Scam Calls and Google Imposters: How to Identify Them & What to Do

08

Jun 2017

Directory Listings Scam Calls and Google Imposters: How to Identify Them & What to Do

In recent months, we’ve been hearing reports that our clients are experiencing an uptick in scammy robocalls from “Google.” Our clients often call us confused about why their listing is being shut down or unlisted. These calls are not real! If a caller claims to have a special relationship with Google or even claims to work for Google, watch out. You are, more than likely,...

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Facebook’s New Recommendations Feature is a Game-Changer for Local Marketing

19

Oct 2016

Facebook’s New Recommendations Feature is a Game-Changer for Local Marketing

Yesterday, I was surfing around in my social media feeds, engaged in my normal end-of-day routine of checking in with friends and liking random cat photos. And lo and behold, I suddenly came across a brand-new feature on Facebook. Right away, I recognized that it’s going to be very important for local businesses. It’s called “Facebook recommendations,” and it’s clearly going to be a game-changer...

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LeadBuilder® Releases Powerful New v10 Home Services Online Marketing and Lead-gen Program

28

Sep 2016

LeadBuilder® Releases Powerful New v10 Home Services Online Marketing and Lead-gen Program

Today, we’re proud to announce the nationwide release of LeadBuilder® v10, the latest update of the internet marketing and lead-gen package for home services clients, including HVAC, plumbing, roofing, and electrical companies. Contractor Lead-gen & Marketing Done Right LeadBuilder® is a premier Home Services online marketing and lead-gen program that boasts big returns on ad spend (ROAS) by “doing it right” and focusing on local...

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5 Twitter Marketing Mistakes Your Local Business is Making

22

Sep 2016

5 Twitter Marketing Mistakes Your Local Business is Making

Twitter is a powerful marketing tool, with 313 million active monthly users and a billion unique monthly visits to sites that feature embedded tweets. You can use Twitter to find new customers, strengthen your brand voice, and engage with your audience. But there are also many missteps that you can make when trying to market your local business on Twitter. Make sure you’re avoiding these...

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Why Social Media is Best Viewed as a Long-Term Investment

19

Aug 2016

Why Social Media is Best Viewed as a Long-Term Investment

Social media is an important tool, but in our experience, many SMBs don’t fully understand how to harness this channel. When businesses realize the amount of work and time necessary to make these platforms yield results, they often lose enthusiasm. Social media efforts go silent, and all of that time is wasted. Unfortunately, social media marketing doesn’t usually reach its full potential immediately, and sometimes...

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What Are Google Maps Local Search Ads?

04

Aug 2016

What Are Google Maps Local Search Ads?

Whether you noticed or not, Google has changed the game when it comes to local search. Recently, the search giant began incorporating paid ads into its Google Maps offering, a move that increases paid real estate substantially. Industry observers anticipate the move will have its greatest impact on brick-and-mortar establishments, and Google has described the ads as being no less than “the next generation” of...

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This Month in Digital Marketing: Big Changes in the Landscape

29

Jul 2016

This Month in Digital Marketing: Big Changes in the Landscape

At this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here we are again to reiterate that very concept. So it bears repeating that change in this industry is constant, and without some vigilance, you’re going to get left behind. To this end, there were a number of major changes that happened toward the...

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3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play

21

Jul 2016

3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play

Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting every other muscle in his legs. After months of training, he has stronger quads, but the amount of weight he can squat only increases marginally. Why? Because improving overall strength means also training the other muscles of the leg to support the work the...

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