Monthly Archives: November 2018


Last Week in Digital Marketing: Ever Expanding Options for Advertisers

27

Nov 2018

Last Week in Digital Marketing: Ever Expanding Options for Advertisers

As time goes on, there are always more and more options for advertisers. Google continues to add new ways for businesses to advertise, while Bing has added more options in its expanded text ads. YouTube is combining multiple ads to improve the viewer experience and Instagram is trying to limit inauthentic activity by using machine learning. An Update to Bing’s Expanded Text Ads Advertisers using...

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Last Week in Digital Marketing: Google Releases New Messaging Option and Researchers Take Note of Video Trends

19

Nov 2018

Last Week in Digital Marketing: Google Releases New Messaging Option and Researchers Take Note of Video Trends

As usual, another week means another set of changes from Google and Facebook. Read on to check out the latest happenings. Google Creates New Messaging Option in Google Maps Last year, Google gave users the ability to send texts to businesses using SMS. Now, users can send messages through Google Maps, rather than via text. To start a conversation with a business, click the Message...

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Last Week in Digital Marketing: Notable Changes in SEO and Paid Advertising

12

Nov 2018

Last Week in Digital Marketing: Notable Changes in SEO and Paid Advertising

Google is widely known for constantly updating algorithms, but recently it has been under some scrutiny for these changes. Meanwhile, LinkedIn and Instagram have been working to improve their advertising platforms. Recent Google Updates Have Ruffled Some Feathers Over the past few weeks, there have been reports of significant fluctuations in Google’s keyword rankings and search engine results. Interestingly, the complaints don’t seem to be...

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Last Week in Digital Marketing: Google Cracks Down on Bots While Changes for Twitter are on the Horizon

05

Nov 2018

Last Week in Digital Marketing: Google Cracks Down on Bots While Changes for Twitter are on the Horizon

As usual, Google is bringing about more changes in efforts to improve. Meanwhile, Twitter chooses to try out bringing back a feature from its past. Twitter Releases November Calendar of Events Twitter likes to help out the small businesses and large corporations that advertise on their platform. That’s why they created a calendar of events for November that lists significant tweet days, such as the...

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