Monthly Archives: October 2018


Last Week in Digital Marketing: Improving User Experiences

29

Oct 2018

Last Week in Digital Marketing: Improving User Experiences

In digital marketing, companies are always looking for new and innovative ways to improve the user experience. Google, Facebook, and LinkedIn are names you hear a lot of in regards to these attempts and they’re once again in the spotlight. Google Lens is Currently Live in the U.S. Google Lens is a new function that allows users to get more information on images that interest...

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Last Week in Digital Marketing: Facebook Puts More Restrictions on Advertisers (And Releases a Cool New Feature)

22

Oct 2018

Last Week in Digital Marketing: Facebook Puts More Restrictions on Advertisers (And Releases a Cool New Feature)

With the election season and holiday season quickly approaching, advertisers are coming out in swarms on Facebook. In response, Facebook is cracking down on ads with sensational language and creating stricter branded content policies. Facebook Updates Branded Content Policies Over the past several months, Facebook has been focusing on helping its users understand more about how the company operates and how business pages advertise. In...

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online curation media concept. electronic newspaper. young woman holding laptop PC and various news images. abstract mixed media.

15

Oct 2018

Last Week in Digital Marketing: Changes in Online Data Collection and Usage

Concern over user privacy has been growing steadily for some time now and will probably continue to do so. Search engines like Google and Bing, as well as other entities across the web, are addressing these concerns by changing the way data is collected and used. However, these companies are also trying to balance the rights of users with the needs of advertisers. Google Plans...

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Last Week in Digital Marketing: Facebook Announces Stories Ads and Google Upgrades Maps

09

Oct 2018

Last Week in Digital Marketing: Facebook Announces Stories Ads and Google Upgrades Maps

In the weeks following the Facebook data breach, the multi-billion dollar company has been scrambling to get some positive media coverage by releasing press about Facebook Stories ads and more job listing options. Google continues to stay at the top of its game by introducing a new domain name extension and making upgrades to Google Maps. Precautions to Take After the Facebook Data Breach On...

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Last Week in Digital Marketing: Google Celebrates Its 20th Anniversary

01

Oct 2018

Last Week in Digital Marketing: Google Celebrates Its 20th Anniversary

Think about how many times you use Google each day: to read the news; to search for the nearest gas station; to find answers to your unrelenting questions, such as “Do penguins have knees?” (the answer is yes, you just can’t see them under all those feathers). It’s amazing how big of an impact Google has on our lives, and it’s only 20 years old....

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