Monthly Archives: July 2018


Last Week in Digital Marketing: New Developments in Voice, Image & Local Search

30

Jul 2018

Last Week in Digital Marketing: New Developments in Voice, Image & Local Search

There were several new developments across the search engine landscape last week. These include aesthetic changes, how search engines acquire and match data, and even how to go about submitting a webpage to Google Index. Amazon’s Alexa Now Uses Yext to Acquire Local Business Data This past week, Amazon changed the way Alexa acquires local business data. Previously, this data came indirectly from Yelp, but...

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The Latest Matchup: Facebook’s Reviews and Recommendations

26

Jul 2018

The Latest Matchup: Facebook’s Reviews and Recommendations

You may remember a previous blog we published about the emergence of Facebook’s recommendations feature. It was a total game-changer for local marketing at the time, and now we’re seeing something new. Recently, we’ve noticed these recommendations being featured on our business pages. Read on to learn what this could mean for your business. Recommendations Showcased On Business Profiles So where are these recommendations found?...

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Last Week in Digital Marketing: Security, Transparency and Secrets Revealed

23

Jul 2018

Last Week in Digital Marketing: Security, Transparency and Secrets Revealed

Google and Facebook have both made big steps in improving their transparency this past week. While Facebook is trying to recover from an onslaught of negative press, Google is simply trying to avoid a similar fate and stay on Americans’ collective good side. Read on to learn how this new information could be beneficial to your digital marketing strategy. Google Discloses New Information About Its...

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4 Common Paid Search Errors that Your Agency Could be Making

11

Jul 2018

4 Common Paid Search Errors that Your Agency Could be Making

Do you trust your marketing agency to optimize your paid search efforts? If you’re not careful, they could spend your money on low-quality traffic that doesn’t drive results. Your budget isn’t unlimited, and you want to drive as many sales and leads as you can with what you have. Check your account for these four money-wasting errors in your paid search campaign. Not Building Negative...

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