Monthly Archives: August 2016
Social media is an important tool, but in our experience, many SMBs don’t fully understand how to harness this channel. When businesses realize the amount of work and time necessary to make these platforms yield results, they often lose enthusiasm. Social media efforts go silent, and all of that time is wasted. Unfortunately, social media marketing doesn’t usually reach its full potential immediately, and sometimes...
Whether you noticed or not, Google has changed the game when it comes to local search. Recently, the search giant began incorporating paid ads into its Google Maps offering, a move that increases paid real estate substantially. Industry observers anticipate the move will have its greatest impact on brick-and-mortar establishments, and Google has described the ads as being no less than “the next generation” of...