Monthly Archives: July 2016


This Month in Digital Marketing: Big Changes in the Landscape

29

Jul 2016

This Month in Digital Marketing: Big Changes in the Landscape

At this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here we are again to reiterate that very concept. So it bears repeating that change in this industry is constant, and without some vigilance, you’re going to get left behind. To this end, there were a number of major changes that happened toward the...

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3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play

21

Jul 2016

3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play

Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting every other muscle in his legs. After months of training, he has stronger quads, but the amount of weight he can squat only increases marginally. Why? Because improving overall strength means also training the other muscles of the leg to support the work the...

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Why Topic Optimization is the New Face of SEO

14

Jul 2016

Why Topic Optimization is the New Face of SEO

For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as time has passed, search algorithms have become more complex and search behavior has changed dramatically. This has given rise to a dramatic shift in how the SEO community is talking about content creation. The latest buzzword is “topical authority,” and without question, it’s the new...

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