Monthly Archives: May 2016


Why Position One on Google Doesn’t Matter as Much as You Think

06

May 2016

Why Position One on Google Doesn’t Matter as Much as You Think

Few benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SERPs). But while these placements in paid and organic search hold extreme importance in advertisers’ minds, they don’t always deliver. In fact, given recent developments in organic and paid search, there are some compelling reasons to reconsider your online marketing priorities. Search behaviors are...

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