Month: May 2016
It’s an Election Year. What’s Going on with Your Media Schedule?
May 27, 2016One of the biggest untold stories of the 2016 election is how political advertising affects media campaigns. As the candidates take to… Continue Reading It’s an Election Year. What’s Going on with Your Media Schedule?…
Understanding How to Market HVAC to a Millennial Customer
May 19, 2016Millennials constitute a significant part of the population, and they represent an ever-increasing segment of the economy. Historically, most HVAC companies have… Continue Reading Understanding How to Market HVAC to a Millennial Customer…
Brand Refresh vs. Redesign: Understanding the Benefits to Your Business
May 11, 2016Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values,… Continue Reading Brand Refresh vs. Redesign: Understanding the Benefits to Your Business…
Why Position One on Google Doesn’t Matter as Much as You Think
May 6, 2016Few benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SERPs).… Continue Reading Why Position One on Google Doesn’t Matter as Much as You Think…