Monthly Archives: April 2016


4 Benefits of Targeted Landing Pages for Your Home Services Business

28

Apr 2016

4 Benefits of Targeted Landing Pages for Your Home Services Business

Are all of your customers being funneled onto the same landing page? Do you offer multiple services and products? If you answered yes to both of these questions, then you need to consider building targeted landing pages. For home service businesses, creating a positive landing page experience is crucial for new customer acquisition. The use of properly designed landing pages can increase the effectiveness of...

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Facebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local Business

22

Apr 2016

Facebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local Business

Yelp and Angie’s List once dominated the local services space. That’s starting to change, however, as Facebook, Amazon, and Google Home Services have all made recent moves to compete with these long-time dominant players. Here’s what you need to know about how these emerging competing services could affect your local business. How Facebook, Amazon, and Google are Entering the Local Services Arena In July 2015,...

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The Impact of Google’s New Paid Search Layout on Organic Search

15

Apr 2016

The Impact of Google’s New Paid Search Layout on Organic Search

As we reported in mid-February, Google shook things up in the paid search world when it announced the removal of sidebar ads. Instead of ad placement taking a three-tiered approach (i.e. three ad slots at the top, a row of ads along the side, and three at the bottom), the new pages have four ad slots at the top and three at the bottom. Google...

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How to get Your Plumbing Business Found in a Voice-Related Search

08

Apr 2016

How to get Your Plumbing Business Found in a Voice-Related Search

Between Siri, Google Now, Cortana, and Alexa, you’re never far away from a helpful voice willing to open a map to or tell you whether that mole looks normal. Of course, voice recognition goes way beyond your ramblings to Siri. People use it to Shazam music, dictate emails instead of typing them, and make commands in apps. Perhaps most importantly for local businesses, voice-related search...

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