Monthly Archives: March 2016
In February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business description and call-button directly in the search results. We knew right away that the implications of these campaigns were enormous for local HVAC and home services businesses, and we’ve been testing and refining our strategies with them ever since. And as our level of sophistication with...
In the dark ages, when we needed to find a certain type of business or specific company, we’d whip out our seven-pound phone books and go to town. A business that wasn’t in the phone book or that didn’t have a correct listing didn’t have much of a chance when it came to competing for new customers. Today, the Internet is the number one source...
Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps in February of this year, Google Maps limited users’ offline capabilities to features like zooming and panning. Now, as long as users have previously downloaded a map for a certain area, they can access a full array of features offline. Analysts expect the...