Monthly Archives: March 2016


Google Adwords Call-Only Campaigns: A Primer for Local Businesses

31

Mar 2016

Google Adwords Call-Only Campaigns: A Primer for Local Businesses

In February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business description and call-button directly in the search results. We knew right away that the implications of these campaigns were enormous for local HVAC and home services businesses, and we’ve been testing and refining our strategies with them ever since. And as our level of sophistication with...

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Google Maps Are Even Better for Local SEO in 2016

07

Mar 2016

Google Maps Are Even Better for Local SEO in 2016

Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps in February of this year, Google Maps limited users’ offline capabilities to features like zooming and panning. Now, as long as users have previously downloaded a map for a certain area, they can access a full array of features offline. Analysts expect the...

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