Monthly Archives: February 2016


Our Reaction to Facebook’s New “Reactions”

25

Feb 2016

Our Reaction to Facebook’s New “Reactions”

This morning, Facebook dove deep into our emotions with the release of the platform’s new feature, “Reactions” — an emotive evolution of the “like” button we all know and love. Instead of the one-dimensional engagement of clicking “like” on a post no matter how it makes you feel, you’ll now have the option of telling everyone how you really feel by choosing from 6 different...

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Google Sidebar Ads Are Gone: What this Means for Your Internet Marketing Campaigns

23

Feb 2016

Google Sidebar Ads Are Gone: What this Means for Your Internet Marketing Campaigns

Google has recently confirmed that it’s rolling out the removal of sidebar ads from the right side of its desktop/tablet search results. This comes as absolutely no surprise to longtime industry observers, because the new layout has been in testing for a while. From Google’s perspective, it makes sense as a move to protect the company’s core business — the ad revenue it generates from...

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Is Your Business’ Social Media Suffering from “Seatbelt Syndrome?”

19

Feb 2016

Is Your Business’ Social Media Suffering from “Seatbelt Syndrome?”

Social media is a powerful marketing channel, but social media platforms are only effective when used correctly – or at all, really. In many cases, local home services businesses will set up social media accounts only to leave them unused for weeks, months, or even years at a time. Or perhaps even worse, they turn to overly automated, low-quality solutions. This is what’s known as...

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Facebook is Set to Become a Local Search Juggernaut in 2016 (and Why You Should Care!)

12

Feb 2016

Facebook is Set to Become a Local Search Juggernaut in 2016 (and Why You Should Care!)

Facebook has long held sway as the king of social media platforms. The site has evolved continually since its inception, and now it’s transforming again. According to industry observers, “the company appears to be taking direct aim at local search companies like Yelp and Google.” Indeed, its new offering looks and feels very much like the two aforementioned platforms. Dubbed “Facebook Services,” it includes local...

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Online Reviews: Why They Matter for Your Home Service Business

05

Feb 2016

Online Reviews: Why They Matter for Your Home Service Business

Imagine investing in a long-term SEO strategy and watching your HVAC business’s name rise higher and higher in Google’s rankings. Now put yourself in the shoes of a prospective customer. You search for a local HVAC company, and you notice the business that pops up at the top of the list. At the same time the search results appear, you see a summary of online...

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