Monthly Archives: April 2015


Cheap Backlinks: Too Good to be True?

29

Apr 2015

Cheap Backlinks: Too Good to be True?

It’s often been said that there’s no such thing as bad publicity. While this adage might be true in some situations, it’s absolutely false when it comes to cheap backlinks. A quick explanation for the uninitiated – when a website that’s relevant to yours creates a link to a page on your site, then Google potentially will see this as a ranking signal. If other...

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How HVAC Dealers Can Target Baby Boomers

23

Apr 2015

How HVAC Dealers Can Target Baby Boomers

Baby Boomers are a major demographic to which every savvy business owner should be paying close attention. They are some of the biggest buyers of new technology, and stand to inherit as much as $20 trillion during the next 20 years. If you’re looking to grow your HVAC business, marketing to Baby Boomers is essential. See Them as They See Themselves Baby Boomers may be...

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Investing in Internet Marketing: A Brief Guide

19

Apr 2015

Investing in Internet Marketing: A Brief Guide

Times have changed, and Internet marketing is now at the forefront of all modern marketing strategies. But many companies in the home services industry are struggling to adjust to this new paradigm. Yellow Pages listings and other old-school marketing tactics have given way to more efficient, measurable strategies. Paid search advertising, search engine optimization, social media marketing, and content marketing represent just a few of...

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Are You Ready for the Mobile SEO-Pocalypse on April 21st?

15

Apr 2015

Are You Ready for the Mobile SEO-Pocalypse on April 21st?

In February, Google announced an imminent update to its mobile search algorithm that will emphasize mobile-usability and app indexing more heavily as ranking signals. The April 21st update could devastate the search rankings of sites incompatible with mobile, including those of home service companies. The update’s potential consequences are so grave for some sites that many in the SEO industry have begun referring to it...

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